Forex trading platforms and online forex brokerages are the pillars that carry the fast-moving forex market, making it an attractive option for millions of traders from all parts of the world. Hence, establishing your own brokerage and launching a brand new forex trading platform can be a considerable business idea for all forex enthusiasts with the necessary resources, funds and expertise. One of the easiest ways through which a beginner can start out as a forex broker is by choosing a forex white label provider. Now, how a white label provider helps you in setting up your own forex brokerage, and what exactly do you get while opting for a white label solution? You will get to know all the A to Z details about the same in the complete guide to white label forex trading platforms.
Basics of White Label Trading Platform
A white label trading platform is simply a complete software solution that a leading forex broker provides to a new or emerging brokerage. The new broker can get started real quick without building their own platform from scratch. The top broker providing this solution is called a forex white label provider, and a typical white label package is a partnership by which you get to rely on the technology, tools and resources of an established forex broker to build your own brand name.
One of the best things about choosing white label forex broker is that you get to skip the tedious, time-consuming and expensive process of setting up a whole new broker platform as you get a ready-made solution at a much lower price. The white label platform will bear your brand name and logo with all the customisations you wish to add to your broker website. In short, you are simply rebranding an existing platform and that way, you will be able to kick-start your brokerage business with fewer funds and less effort and that too within a short span of time.
Now, we will be answering some frequently asked questions about white label solutions so that you get to know all the details that you would need while starting your own forex brokerage with a white label package.
How Fast Can You Open a Brokerage With White Label Package?
The time taken to set up a brand new forex brokerage with the backing of a white label solution is way lesser than the time it takes to build a platform from ground zero. The white label provider will help you with almost everything that you need during the initial period. Many white label providers have a very quick registration and setup process, which can be completed within a few weeks.
Developing a platform all by yourself takes a team of tech experts and developers, which adds up to the cost. Not to forget the platform integration, payment processor set-up, licensing formality, and prolonged test runs that go behind the launch of a new website and trading platform. A white label trading platform is all set and ready to be used for trading and needs no additional work.
Is White Label Packages Really Affordable?
Starting a brokerage with white label package does reduce the total cost to a great extent. The initial setup cost is significantly lesser, and the ongoing cost for platform maintenance also falls on the lower side in comparison to running a business as an independent forex broker. Most white label packages come with CRM solutions which saves a lot of money that would go for getting these separately. Launching a forex broker platform with the backing of a white label provider is surely the most feasible and cost-effective alternative that you can go for.
Different white label providers have different pricing structures for their white label solutions, but most range from $15000 to $25000. Now, the costs can go up or down depending upon the type of white label solution you opt for and the additional services you may get from the provider. Sometimes, the broker may charge extra for some services, which need to be discussed before choosing your white label provider.
Is White Label Packages Safe?
Starting a forex brokerage with a white label package will be a secure and safe option if you choose the right white label provider. Most white label providers are top-tier brokers with enough experience in the market, and you can go for regulated brokers to stay on the safe side. They can help you better in aspects like licensing and regulation as they themselves operate under the guidelines of a top-tier regulatory body.
Their platform and systems are already designed in accordance with regulatory standards. Hence, not only does the new broker get the benefit of starting their business securely, but their future clients also get to join and trade in a secure trading platform that sets them apart from other new brokers.
What Other Benefits Do You Get by Opting for White Label Solution?
Sophisticated Technology – When you choose the perfect white label package, you get to offer a superior trading experience to your clients due to the sophisticated technology and superior solutions provided by the white label provider. This is something new brokers generally can’t afford to get, and even if they have the funds, they may not have the technical expertise to develop a fully-functional platform on their own. Also, the development process takes a lot of time to complete, and the white label packages would be the best move in this situation.
Scope for Expansion – Many beginner brokers have this misconception that when they rely on a white label provider, they will lose the chance to operate as an independent broker. But that is not true, as many of the top brokers you see today also depended on forex white label solutions while starting out. But they managed to establish their brand name and expanded their business as an independent broker over time. So, this is another benefit you can avail yourself of by choosing a white label solution.
Competitive Edge – The forex brokerage industry is highly competitive, and surviving as a new broker is tough irrespective of the method used for launching your business. But those who rely on white label solutions surely get a competitive edge as they get guidance and support from a top brokerage business along with technological support. So, they clearly have an advantage over other new brokers, which will definitely benefit them in the long run.
Better Marketing – Forex white label packages allow new brokers to do better marketing of their platform and services as they can fully focus on promotional activities alone without worrying about other complex processes. Some white label providers even offer assistance with marketing which is even better for new brokers. Brokers who start out on their own may fail to perform well due to a lack of proper promotion and marketing. Because they already have a lot of tasks to do on their own, this risk can be eliminated by choosing a white label package that comes with marketing services.
Solid Trading Conditions – The primary service a forex broker provides is creating a link between traders and the currency market. A broker allows clients to interact with the market and place trades by providing favourable trading conditions. The first condition that traders need from a broker is fast execution of trades at the best prices; for that, they need liquidity. New brokers will have a hard time finding top-tier liquidity providers, but this task becomes very easy with white label solutions. So this way, you can ensure solid trading conditions for your clients.
Plenty of Trading Tools – A reputed white label solution offers its clients several useful trading tools and calculators, which they can offer to their clients to make trading easier. There are many popular calculators that traders like to use, such as forex spread calculator, pip calculator, profit calculator, lot size calculator, margin calculator and more, so if your white label solution provider is able to provide most (if not all) of these, then it’ll be of great help for your clients.
Customisation – White label packages give many options for customisation, which makes it very beneficial for new brokers keen to create a unique brand image in the forex market. Brokers who are not well-versed with the kind of theme and layouts that can appeal to the traders can simply coordinate with their white label provider and let them know about the customisations you plan to do for your brand new broker platform. The white label provider can assist you in the process and work with you to give your platform an eye-catching design and custom features.
Finally, forex white label solutions are one complete package of everything and anything that a new broker would need to ensure a solid start for their business. It makes your entrance to the brokerage world faster and easier, but at the same time, it does not remove the market risk, which is an inseparable part of every business proposal. But those with the right amount of knowledge and a sound business plan can surely transform this risk into rewards in the long run, making white label solutions appealing to a new forex broker.